In the last few years, physician a plethora of fashion bloggers have made their mark in cyberspace. The success of social media has been vital in getting their voices heard and their clothes lusted after. Facebook, Twitter, Instagram, Pinterest and other sites have shone a spotlight on the fashionable youth of today – without social media, we wouldn’t ever have heard of them. The best part is that some of the most influential fashion bloggers are our own homegrown talent. The Celtic Tiger gave young Irish people the confidence and willingness to promote themselves. Now we are utilising those skills more than ever.
Two fantastic Irish websites are Her.ie and Beaut.ie. They provide fashion, beauty and celebrity journalism at their most down-to-earth. Their articles read like a chat with your bestie, albeit a very stylish and finger-on-the-pulse bestie. These writers know their stuff, without the slightly intimidating demeanour of Vogue magazine and its ilk. Young Irish people want up-to-date fashion and beauty fixes and if we can get them with a healthy dose of craic, even better.
One famous fashion forward Irish blogger is Suzanne Jackson, whose So Sue Me blog has become a cult favourite for fashion and beauty features. Jackson uses Facebook, Instagram and YouTube to bring high-end beauty and fashion to Irish women while singing the praises of Penneys too. Dublin blogger Anna Saccone has a highly successful Youtube channel, The Style Diet, and her accompanying blog (replete with stunningly pretty photographs) has reached over 15 million views.
A favourite blogger of mine is NUIG student Erika Fox. Her Retro Flame blog has taken her to dizzying heights recently. Her style is unique; pairing vintage with trendier pieces effortlessly. Her blogging and other social media outlets are remarkably professional and she is an excellent example of a fashion forward Irish blogger. Fox’s recent work with Boohoo.com is a sign that nothing but success lies ahead.
Irish bloggers have made fashion accessible for ordinary Irish women, while displaying our uniqueness as a counterpoint to global fashion. Fashion forward Irish bloggers are easy to relate to and emulate, and it’s really exciting to see them becoming more influential everyday.
Emily O’Brien
