Shake It Off or Shake It Up? Taylor Swift and the Music Industry
Few artists have ever achieved the status (or should I say Reputation) currently held by Taylor Swift. Her success is,
COVID-19 Will See Marketers Become Data Analysts
COVID-19 has seen a remarkable change in the way we live our lives. Many of us don’t commute any more
Euros, Olympics, & All-Ireland – The Best Opportunities for Summer 2016
Sports sponsorship gives brands the exposure and positivity that very few properties within the Irish market can achieve. Research from