Volleyball Ireland have unveiled a new-look logo, website and brand identity which they hope will resonate with the youthful player base and growing numbers of players in Ireland. In a statement released on Friday, Volleyball Ireland suggested that their new VLY branding idea will set them apart from other sporting governing bodies.
Our primary role is to govern and promote the sport, and when you have a sport like Volleyball, it makes sense to put it at the front and centre of everything you do. It shows we are proud of our game and what it represents. The sport is our brand and we want to celebrate that,” General Manager of Volleyball Ireland, Gary Stewart said.
With the ever-growing numbers of volleyball players in Ireland, the new website and logo design comes at the right time for the sport and the organisation. It came as the result of a competition ran in collaboration with marketing agency Branding Sport and online media company Sport for Business, which led to one sports body being given a full brand makeover.
We discovered that Volleyball in Ireland has a really interesting story to tell,” Patrick Murphy of Branding Sport said. “On top of that, the team at Volleyball Ireland were very keen to develop a standout brand identity for a sport that is full of colour, energy and vibrancy. We’re very happy that the new identity delivers against the ambitions of Volleyball Ireland and is a fresh start in promoting the sport in a modern, energetic way that we believe will appeal to the right audience.”
Volleyball Ireland hope that this new look will help put the sport first, and attract more interested players.
Stephen Kisbey-Green – Co-Editor